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Although not explicitly stated, my guess is that the "and 1/3 of Americans" represents mostly Republicans, as well, so what you have in this poll is something like 22% of Republicans calling for impeachment, and media outlets reporting this as somehow "newsworthy".
It seems to me that the U.S. has always had a crazy and warped minority political sideshow of some sort - The John Birch Society, Students for a Democratic Society - but for the most part those outlandish views were expressed by the media with a large dollop of incredulity about their significance, if they were indeed reported at all.
Now, though, it seems the more outrageous the story, the more it is reported.
Is this a good thing? A bad thing? Does it matter? Should it matter? Will it change?